PROJECT
Helping a rental agency to shine
CLIENT
BCQS Property Management
CHALLENGE
Exploit the power of brand to help a small property rental agency compete against dominant rivals and capture market share.
SOLUTION
The first task was to position BCQS Rentals as a business in its own right, rather than what had been operating as a mere sub-service of a larger property management group that was already well-established in the market.
Tightening up the brand mark, developing a modified colour palette, boosting the outdoor presence and underpinning the marketing mix with a new, fit-for-purpose website - these were all important to create almost instant visibility in the market.
RESULTS
BCQS Rentals quickly went from being a stealth outfit known to a handful of devotees to a serious player in the property rentals sector. Though still in the initial establishment phase, site traffic - the true measure of business growth - is building significantly month-on-month.
