Simon Barwick | February 20, 2017

Looking Back in Amazement

What we graphic designers have gained and lost in the digital era After 23 years, we've been remodelling the agency. Though our new space is smaller, it feels sharper. You…

Read More

Simon Barwick | January 25, 2017

Cracking It. Relax. There’s a trick to solving creative problems.

Back in the day as a cub art director, and desperate to prove myself, I'd make myself physically sick with the effort of trying to crack a creative brief. The…

Read More

Simon Cruise | January 19, 2017

A developer looks back

I’ve been a professional developer/software engineer/programmer for 15 or so years now, 22 years if you include college education and typing in Basic programs from magazines into my Commodore 64.…

Read More

Ben Leftwich | September 6, 2016

15 Sites We Use for Website Design and UX Inspiration

With website design and user experience constantly evolving, how do you possibly keep up with everything that’s going on in the space? The key is to always have your eyes…

Read More

Simon Barwick | September 1, 2016

The Secret Ingredient in Every Powerful Brand

Perhaps more than any other profession, lawyers are fixated by rankings. Firms devour the annual lists of rankings put out by the legal industry media. Visit any law firm’s website…

Read More

Ben Leftwich | August 29, 2016

Email Best Practices in the Cayman Islands

Not too long ago, there were predictions of the death of email. Social media was going to rule they said! Long live Facebook they said! More recently, services like Slack…

Read More

Ben Leftwich | August 23, 2016

Brand Launch Checklist

Whether you’re launching a new brand, or rebranding an existing company, you want to make sure to have a comprehensive list of everything you need to do. Let’s assume you’ve…

Read More

Ben Leftwich | August 19, 2016

Don’t try to do it all online, do enough consistently

There’s a pretty standard conversation we have with our clients. Often they come in and ask “should I be on Facebook?” That answer is usually yes. “What about Twitter?” they…

Read More

Ben Leftwich | August 2, 2016

10 Little Social Media Tricks You May Not Know

When you live your life in social media like we do, you run across a few tricks of the trade that become second nature but aren’t particularly well known. Some…

Read More

Ben Leftwich | July 27, 2016

Commitment and consistency in web design

Converting visitors on your website can be a tedious and difficult process at times. You want them to take a particular action, but for some reason they keep leaving the…

Read More

Rob Barton | July 21, 2016

Four guiding principles for branding your startup

We all hear a lot about startups these days. Mainly about the ones that succeed. Their familiar brands sit on the screens of our smartphones, and appear in the news.…

Read More

Ben Leftwich | July 5, 2016

Managing complex digital marketing projects

Tell us if this sounds familiar? You have a great idea for a new digital product or service that you want to deliver through your website, but it seems to…

Read More

Ben Leftwich | June 28, 2016

Optimising video for social media

You have finally spent the time and developed a new TV commercial, and your boss wants you to put it up on social media so it can go ‘viral’. You…

Read More

Ben Leftwich | June 16, 2016

Setting ​paid search strategy for creative campaigns

There have been internet tomes dedicated to how to configure paid search, or pay-per-click (PPC), campaigns for everything from eCommerce, to the B2B sales funnel, to mobile app installs, but…

Read More

Ben Leftwich | June 10, 2016

Pay to play is the new social media reality

Having been a member of Facebook since early 2005 it’s strange to see how the network has grown and changed. I remember when I first heard of Facebook: I was…

Read More

Ben Leftwich | June 8, 2016

Meet the BB&P team – today we say hello to Babbity Barwick

Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Babbity Barwick, Head of Client Services + Principal. Who…

Read More

Rob Barton | June 2, 2016

Stepping up your digital advertising game

Digital advertising is a critical component of nearly every ad campaign today. However, with the proliferation of online banners, ads are increasingly ignored. Accordingly, advertisers need more than just a…

Read More

Ben Leftwich | May 30, 2016

Social Proof in Web Design

Another great take away from Influence: The Psychology of Persuasion is the concept of social proof to influence behaviour. Basically, the concept is as follows: when you’re unsure of how…

Read More

Simon Barwick | May 25, 2016

Part Two: How To Get Your Agency To Outperform for You

So we know that getting your agency to love you is a wonderful thing bringing countless benefits, among them a happier life, an all-conquering brand, and hero status. For at…

Read More

Ben Leftwich | May 23, 2016

Meet the BB&P team – today we say hello to Rob Barton

Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Rob Barton, Head of Digital. Who are you and…

Read More

Rob Barton | May 18, 2016

How to sell your products using WhatsApp and Instagram

Let’s say you operate a small or medium size retail business. You want to sell your products online, but you don’t have deep pockets, nor do you have a good…

Read More

Ben Leftwich | May 12, 2016

Why marketers need to start paying attention to behavioral economics

Used to be, if you were going into marketing, psychology was a pretty good bet for an educational background. The connections between marketing and psychology are well known and, indeed,…

Read More

Ben Leftwich | May 5, 2016

Meet the BB&P team – today we say hello to Wade Ebanks

Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Wade Ebanks, Creative/Senior Designer. Who are you and what…

Read More

Ben Leftwich | April 29, 2016

Being authentic with your audience

The traditional way of marketing was to show the final, polished product only when you were done and ready to go to market. You probably spent months conducting consumer research,…

Read More

Simon Barwick | April 27, 2016

Why you want your agency to love you

The agency is just one more supplier. It’s their job to follow the bill-paying client’s instructions and just get it done. And the bill-paying client is always, always right. If…

Read More

Ben Leftwich | April 21, 2016

Meet the BB&P team – today we say hello to Simon Barwick

Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Simon Barwick, founder and Creative Director. Who are you…

Read More

Ben Leftwich | April 18, 2016

Scarcity as part of the digital experience

One of the bibles of marketing is Influence: The Psychology of Persuasion by Robert Cialdini, in which he outlines a number of key principles or psychological heuristics that marketers can…

Read More

Ben Leftwich | April 13, 2016

Meet the BB&P team – today we say hello to Simon Cruise

Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Simon Cruise, Senior Developer. Who are you and what…

Read More

Simon Barwick | April 7, 2016

Any Publicity Is Good Publicity. Right?

What's a brand to do when it's caught up in a maelstrom like the Panama Papers? Imagine being the head of PR for Mossack Fonseca. One minute you're signing off…

Read More

Simon Barwick | April 6, 2016

What’s in a Brandname?

If you were launching a totally new brand, how would you go about naming it? Or perhaps if your business already exists, how should you evaluate its brandname? It’s true…

Read More

Ben Leftwich | April 4, 2016

Rolling out SCRUM for the whole agency

Are you SCRUMMY? That was the refrain from the non-digital side of BB&P for quite some time, always wondering what the digital team was doing with their planning poker, SCRUM…

Read More

Rob Barton | March 18, 2016

Meet the BB&P team – today we say hello to Ben.

Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Ben Leftwich, Account Director. Who are you and what…

Read More

Ben Leftwich | March 10, 2016

Making customers care about your brand

Look, we need to talk. I’ve been thinking about this for some time now. I’ve just been trying to find the right words. I finally know how to say it.…

Read More

Ben Leftwich | March 7, 2016

Give your blog personality: have an opinion

Most company blogs suck. Everyone is so worried about offending that they never actually proffer a real perspective. The result: they end up with a boring blog. Please don’t be…

Read More

Rob Barton | March 2, 2016

Why the customer experience is your top priority

In 2014, Forbes, in collaboration with EY, conducted a survey of 321 US senior executives from a broad spectrum of industries about the evolving role of marketing in a world…

Read More

Rob Barton | April 29, 2015

Designing internal software that looks as good as Apple

In the last few years, and thanks mainly to Apple, digital user-experiences are now finally user-friendly. From comparing and buying insurance online, to analyzing your daily workout routines, the average…

Read More

Rob Barton | January 26, 2015

Why user-experience (UX) should be shaping your business strategy

Business strategy and design thinking haven’t always been on the same page. In fact, until fairly recently, they weren’t even in the same room. People in power-suits gathered around boardroom…

Read More

Rob Barton | December 4, 2013

Journey to a networked nation

An article in today’s Cayman Compass, The private cost of public spending, reminded me of a pitch we made earlier this year to senior government officials: Hon Franz Manderson, Dax…

Read More

Rob Barton | November 22, 2013

Cayman agency builds big app. Welcome to Storipass.

Around about this time last year, we were invited to do some mobile work for a client who dominates the attraction photo business. We put together an all-star team here…

Read More

Simon Barwick | September 25, 2013

Personality. That’s what your brand needs.

Is your brand lifeless, boring and me-too? Maybe it's time for a mascot. Brand mascots are as old as the hills and no way they're relevant to today's sophisticated but…

Read More
item

Ben Leftwich | March 14, 2013

2013 and the agency’s buzzing

As 2013 gets under way, a number of projects remain in development while still others are starting off in earnest. Although we’d love to show you the work…

Read More

Ben Leftwich |

Reminding ourselves of where we live

With a couple of new additions to BB&P, one permanent, the other here consulting on a project, we thought it would be fun to show off a bit of what…

Read More

Ben Leftwich |

The BB&P Seminar Series

Launched in 2012, the BB&P seminar series convenes regularly to talk about everything under the sun for today’s marketers. The focus is always on how to use communications to solve…

Read More

Rob Barton |

Rich media, the old school way

There was a time when Flash was the de-facto for rich media on the web, but who would have thought that JavaScript - one of the web's oldest languages -…

Read More

Ben Leftwich | March 4, 2013

Three tips to keep your fans engaged on Facebook

Managing a Facebook page for a company can be a daunting task. How do you keep all those fans interested every day? In fact, how do you even build a…

Read More

Simon Barwick | March 1, 2013

The eternal marketing challenges of the island property developer

Let’s assume you’re a Caribbean-based developer planning a high-spec, multi-home community on an exquisite oceanfront site. Your marketing war chest is by no means unlimited and you soon find yourself…

Read More

Rob Barton | August 4, 2012

Adding clarity to the Insurance quote process

With a complicated offering and numerous paper-based forms for quotes and claims, visitors to this insurance website were left confused and often ended up picking up the phone. The move…

Read More