Looking Back in Amazement
What we graphic designers have gained and lost in the digital era After 23 years, we've been remodelling the agency. Though our new space is smaller, it feels sharper. You…
Read MoreCracking It. Relax. There’s a trick to solving creative problems.
Back in the day as a cub art director, and desperate to prove myself, I'd make myself physically sick with the effort of trying to crack a creative brief. The…
Read MoreA developer looks back
I’ve been a professional developer/software engineer/programmer for 15 or so years now, 22 years if you include college education and typing in Basic programs from magazines into my Commodore 64.…
Read More15 Sites We Use for Website Design and UX Inspiration
With website design and user experience constantly evolving, how do you possibly keep up with everything that’s going on in the space? The key is to always have your eyes…
Read MoreThe Secret Ingredient in Every Powerful Brand
Perhaps more than any other profession, lawyers are fixated by rankings. Firms devour the annual lists of rankings put out by the legal industry media. Visit any law firm’s website…
Read MoreEmail Best Practices in the Cayman Islands
Not too long ago, there were predictions of the death of email. Social media was going to rule they said! Long live Facebook they said! More recently, services like Slack…
Read MoreBrand Launch Checklist
Whether you’re launching a new brand, or rebranding an existing company, you want to make sure to have a comprehensive list of everything you need to do. Let’s assume you’ve…
Read MoreDon’t try to do it all online, do enough consistently
There’s a pretty standard conversation we have with our clients. Often they come in and ask “should I be on Facebook?” That answer is usually yes. “What about Twitter?” they…
Read More10 Little Social Media Tricks You May Not Know
When you live your life in social media like we do, you run across a few tricks of the trade that become second nature but aren’t particularly well known. Some…
Read MoreCommitment and consistency in web design
Converting visitors on your website can be a tedious and difficult process at times. You want them to take a particular action, but for some reason they keep leaving the…
Read MoreFour guiding principles for branding your startup
We all hear a lot about startups these days. Mainly about the ones that succeed. Their familiar brands sit on the screens of our smartphones, and appear in the news.…
Read MoreManaging complex digital marketing projects
Tell us if this sounds familiar? You have a great idea for a new digital product or service that you want to deliver through your website, but it seems to…
Read MoreOptimising video for social media
You have finally spent the time and developed a new TV commercial, and your boss wants you to put it up on social media so it can go ‘viral’. You…
Read MoreSetting paid search strategy for creative campaigns
There have been internet tomes dedicated to how to configure paid search, or pay-per-click (PPC), campaigns for everything from eCommerce, to the B2B sales funnel, to mobile app installs, but…
Read MorePay to play is the new social media reality
Having been a member of Facebook since early 2005 it’s strange to see how the network has grown and changed. I remember when I first heard of Facebook: I was…
Read MoreMeet the BB&P team – today we say hello to Babbity Barwick
Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Babbity Barwick, Head of Client Services + Principal. Who…
Read MoreStepping up your digital advertising game
Digital advertising is a critical component of nearly every ad campaign today. However, with the proliferation of online banners, ads are increasingly ignored. Accordingly, advertisers need more than just a…
Read MoreSocial Proof in Web Design
Another great take away from Influence: The Psychology of Persuasion is the concept of social proof to influence behaviour. Basically, the concept is as follows: when you’re unsure of how…
Read MorePart Two: How To Get Your Agency To Outperform for You
So we know that getting your agency to love you is a wonderful thing bringing countless benefits, among them a happier life, an all-conquering brand, and hero status. For at…
Read MoreMeet the BB&P team – today we say hello to Rob Barton
Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Rob Barton, Head of Digital. Who are you and…
Read MoreHow to sell your products using WhatsApp and Instagram
Let’s say you operate a small or medium size retail business. You want to sell your products online, but you don’t have deep pockets, nor do you have a good…
Read MoreWhy marketers need to start paying attention to behavioral economics
Used to be, if you were going into marketing, psychology was a pretty good bet for an educational background. The connections between marketing and psychology are well known and, indeed,…
Read MoreMeet the BB&P team – today we say hello to Wade Ebanks
Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Wade Ebanks, Creative/Senior Designer. Who are you and what…
Read MoreBeing authentic with your audience
The traditional way of marketing was to show the final, polished product only when you were done and ready to go to market. You probably spent months conducting consumer research,…
Read MoreWhy you want your agency to love you
The agency is just one more supplier. It’s their job to follow the bill-paying client’s instructions and just get it done. And the bill-paying client is always, always right. If…
Read MoreMeet the BB&P team – today we say hello to Simon Barwick
Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Simon Barwick, founder and Creative Director. Who are you…
Read MoreScarcity as part of the digital experience
One of the bibles of marketing is Influence: The Psychology of Persuasion by Robert Cialdini, in which he outlines a number of key principles or psychological heuristics that marketers can…
Read MoreMeet the BB&P team – today we say hello to Simon Cruise
Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Simon Cruise, Senior Developer. Who are you and what…
Read MoreAny Publicity Is Good Publicity. Right?
What's a brand to do when it's caught up in a maelstrom like the Panama Papers? Imagine being the head of PR for Mossack Fonseca. One minute you're signing off…
Read MoreWhat’s in a Brandname?
If you were launching a totally new brand, how would you go about naming it? Or perhaps if your business already exists, how should you evaluate its brandname? It’s true…
Read MoreRolling out SCRUM for the whole agency
Are you SCRUMMY? That was the refrain from the non-digital side of BB&P for quite some time, always wondering what the digital team was doing with their planning poker, SCRUM…
Read MoreMeet the BB&P team – today we say hello to Ben.
Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Ben Leftwich, Account Director. Who are you and what…
Read MoreMaking customers care about your brand
Look, we need to talk. I’ve been thinking about this for some time now. I’ve just been trying to find the right words. I finally know how to say it.…
Read MoreGive your blog personality: have an opinion
Most company blogs suck. Everyone is so worried about offending that they never actually proffer a real perspective. The result: they end up with a boring blog. Please don’t be…
Read MoreWhy the customer experience is your top priority
In 2014, Forbes, in collaboration with EY, conducted a survey of 321 US senior executives from a broad spectrum of industries about the evolving role of marketing in a world…
Read MoreDesigning internal software that looks as good as Apple
In the last few years, and thanks mainly to Apple, digital user-experiences are now finally user-friendly. From comparing and buying insurance online, to analyzing your daily workout routines, the average…
Read MoreWhy user-experience (UX) should be shaping your business strategy
Business strategy and design thinking haven’t always been on the same page. In fact, until fairly recently, they weren’t even in the same room. People in power-suits gathered around boardroom…
Read MoreJourney to a networked nation
An article in today’s Cayman Compass, The private cost of public spending, reminded me of a pitch we made earlier this year to senior government officials: Hon Franz Manderson, Dax…
Read MoreCayman agency builds big app. Welcome to Storipass.
Around about this time last year, we were invited to do some mobile work for a client who dominates the attraction photo business. We put together an all-star team here…
Read MorePersonality. That’s what your brand needs.
Is your brand lifeless, boring and me-too? Maybe it's time for a mascot. Brand mascots are as old as the hills and no way they're relevant to today's sophisticated but…
Read More2013 and the agency’s buzzing
As 2013 gets under way, a number of projects remain in development while still others are starting off in earnest. Although we’d love to show you the work…
Read MoreReminding ourselves of where we live
With a couple of new additions to BB&P, one permanent, the other here consulting on a project, we thought it would be fun to show off a bit of what…
Read MoreThe BB&P Seminar Series
Launched in 2012, the BB&P seminar series convenes regularly to talk about everything under the sun for today’s marketers. The focus is always on how to use communications to solve…
Read MoreRich media, the old school way
There was a time when Flash was the de-facto for rich media on the web, but who would have thought that JavaScript - one of the web's oldest languages -…
Read MoreThree tips to keep your fans engaged on Facebook
Managing a Facebook page for a company can be a daunting task. How do you keep all those fans interested every day? In fact, how do you even build a…
Read MoreThe eternal marketing challenges of the island property developer
Let’s assume you’re a Caribbean-based developer planning a high-spec, multi-home community on an exquisite oceanfront site. Your marketing war chest is by no means unlimited and you soon find yourself…
Read MoreAdding clarity to the Insurance quote process
With a complicated offering and numerous paper-based forms for quotes and claims, visitors to this insurance website were left confused and often ended up picking up the phone. The move…
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