Yellow Pages - let your fingers do the clicking
Reposition the phone directory for a younger, mobile-oriented audience. As the audience increasingly adopts online channels, Yellow Pages needed to persuade users that its web and mobile directory is still the leader in local search.
We develop a large collection of simple, visually iconic messages that demonstrate the breadth of Yellow Pages’ search categories and capture the user-friendliness of its search engine. With a colour theme to strongly reinforce the brand, the campaign rolls out across the widest media spectrum - press, outdoor, broadcast and ambient among them
A major boost to awareness, sustained over an extended campaign that clearly establishes Yellow Pages as a competitive online option. Mobile take-up, particularly, shows significant growth.