Leading US photo consessionaire partners with BB&P to shape mobile strategy

CHALLENGE:

Deliver real value to customers via mobile photo fulfilment and curation app.

Denver-based SharpShooter - the US’s major attraction photo concessionaire - captures over 30,000,000 photos in more than 100 venues in the United States, including San Diego Zoo, Sea World, and Aspen Snowmass. In early 2013, they asked BB&P to help design and develop a new mobile app that would ultimately supersede their antiquated and fragmented digital ecosystem.

Our objective was to design an user experience that made accessing, purchasing, curating and sharing digital photography as intuitive as possible for Sharpshooter’s million-plus customers photographed each year.

SOLUTION:

Aiming as always to keep it simple and functional, we designed an intuitive mobile web experience for browsers on all major mobile platforms. Additionally, our design team created a supporting brand identity for the product.

But more than creating just a push mechanism to deliver photos to users’ devices, we developed a story creation tool allowing attraction visitors to, create, curate and share their treasured memories.

RESULTS:

Launched in San Diego Zoo, the new mobile solution quickly gained traction, generating a 15% uplift in incremental revenue in the first six months. And, with scalability built in to the architecture, the product is now rolling in to major attractions across the US. Truly a mobile first experience.