The Brasserie website and social media platform

CHALLENGE

Grow an online community for one of the Caribbean’s most innovative and celebrated restaurants. With its success built around its deep-rooted farm-to-table philosophy, the Brasserie already enjoyed a fiercely loyal following. But now the restaurant wanted to take its message to a wider audience and stake its place at the forefront of the web.

SOLUTION

Building a multi-media community portal for a leading restaurant requires an advanced strategy and rock-solid technical foundation. By fully integrating its website with the Brasserie’s lead social media channels (Facebook, Twitter, Instagram, TripAdvisor, and OpenTable), we merged a cutting edge technology stack with a custom CMS that broadcast content seamlessly across all digital channels. We were also able to absorb any IT headaches - from system development to operations - by using the CodeIgnitor framework. This truly mobile-first approach offered the greatest flexibility for addressing future content needs and traffic growth.

RESULTS

Judging by the difficulty of getting a table at the Brasserie these days, its community-focused website has been a massive success. As the restaurant industry moves into the realm of instant peer-to-peer review platforms and media-centric community conversation, The Brasserie is leading the way by bringing more awareness to its brand in an increasingly competitive market, and more importantly, to the wonderful food it’s famous for.

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