Ben Leftwich | May 23, 2016

Meet the BB&P team – today we say hello to Rob Barton

Every so often we sit down with a different BB&P team member to find out more about them. This time, it’s Rob Barton, Head of Digital.

Who are you and what do you do at BB&P?

Hello, I’m Rob, and I’m Head of Digital. It’s a broad remit, covering everything from research and analytics, through to user-experience and design, but in a nutshell I’m responsible for helping our clients realise return by investing in digital.

I’m at my happiest solving knotty problems for our clients – typically this involves working closely with Simon, our Creative Director, translating great ideas to the online space.

As an agency principal I also help set the direction for the agency. Often this means I’m distracted thinking of big ideas while everyone else is doing the real work.

How did you end up in Cayman?

On a wing and a prayer.. In 2008 I was offered a job in Cayman by a good friend. We spent two years working together on some great stuff. We’ve both since moved on to pursue other interests.

During that time I met my now-fiancée – I’ve been hooked ever since.

What’s your favourite thing about living in Cayman?

Probably morning beach walks with Daisy, my dog. I love watching the sun rise over the ocean, the colours are spectacular. There’s generally no-one around at that time, the air is relatively cool, and I feel free from the daily grind.

What’s the best advice anyone ever gave you?

Women rule the world.

What are the three tools you use in your job you couldn’t live without?

A sharp pencil. The pencil should be celebrated as a key element of innovation and self expression. Someone once told me not to waste precious time and money inventing pens that write in space when a pencil will work just fine.

Left brain, right brain – in my highly subjective opinion, it’s everyones most important tool. Working in the creative industry we essentially sell big ideas – being able to do this with sound logic and rationale is what keeps us in business.

InVision – By its very nature digital is interactive and needs to be used to get a real feel for the experience. Before InVision came along I struggled to present flat, abstract concepts. I can now quickly throw an idea together and get feedback on how it works before spending time and money developing it.

What’s your favourite band at the moment?

Tough question. It’s been a while since I heard a band that was more than just superficially catchy. That said, I’m a closet GnR fan, so with their reunion tour beckoning, Appetite for Destruction has made the Spotify cut more than I care to admit.

What’s the best book you read recently?

Cash In Cash Out by Hans van Rensburg. It’s an honest portrayal of how a Start-up transformed mobile banking in emerging markets. The author talks openly about the pitfalls of running a small business and how to avoid Judas’ betrayal when courting major players. It’s a fascinating read – if you’re in to that sort of thing.

What TV show are you hooked on at the moment?

House of Cards. The subterfuge that’s inherent in some people is intriguing and deeply worry all at the same time. Watching it unfold as a passive observer is much more entertaining than dealing with it first hand.

What 3 sites do you check regularly to keep up to date with the industry?

I love Apple’s News App. It’s a beautiful user experience. I can tailor content specific to my interests as well as read long-from articles or quickly scan headlines. – it contains a wealth of online resources from research, data and analytics right through to well written commentary on industry trends.

LinkedIn – not the dross that people post to get noticed, but the projects and companies my network are working on. I’m fortunate to have a bunch of mates working on some really cool stuff. I can pretty much guarantee there’s someone I know working on something I can learn from.

What’s your go-to order at the bar at Friday happy hour?

Gin and Tonic demonic!

Ben Leftwich

Account Director