Simon Barwick | February 20, 2017

Looking Back in Amazement

What we graphic designers have gained and lost in the digital era After 23 years, we've been remodelling the agency. Though our new space is smaller, it feels sharper. You…

Read More

Ben Leftwich | June 28, 2016

Optimising video for social media

You have finally spent the time and developed a new TV commercial, and your boss wants you to put it up on social media so it can go ‘viral’. You…

Read More

Ben Leftwich | June 16, 2016

Setting ​paid search strategy for creative campaigns

There have been internet tomes dedicated to how to configure paid search, or pay-per-click (PPC), campaigns for everything from eCommerce, to the B2B sales funnel, to mobile app installs, but…

Read More

Ben Leftwich | June 10, 2016

Pay to play is the new social media reality

Having been a member of Facebook since early 2005 it’s strange to see how the network has grown and changed. I remember when I first heard of Facebook: I was…

Read More

Rob Barton | June 2, 2016

Stepping up your digital advertising game

Digital advertising is a critical component of nearly every ad campaign today. However, with the proliferation of online banners, ads are increasingly ignored. Accordingly, advertisers need more than just a…

Read More

Ben Leftwich | April 18, 2016

Scarcity as part of the digital experience

One of the bibles of marketing is Influence: The Psychology of Persuasion by Robert Cialdini, in which he outlines a number of key principles or psychological heuristics that marketers can…

Read More

Simon Barwick | September 25, 2013

Personality. That’s what your brand needs.

Is your brand lifeless, boring and me-too? Maybe it's time for a mascot. Brand mascots are as old as the hills and no way they're relevant to today's sophisticated but…

Read More

Simon Barwick | March 1, 2013

The eternal marketing challenges of the island property developer

Let’s assume you’re a Caribbean-based developer planning a high-spec, multi-home community on an exquisite oceanfront site. Your marketing war chest is by no means unlimited and you soon find yourself…

Read More